OperaV1, Main, Exploration, bibRecord, 000522

Using online adverts to increase the uptake of cervical screening amongst "real Eastenders": an opportunistic controlled trial.

Identifieur interne : 000522 ( Main/Exploration ); précédent : 000521; suivant : 000523

Using online adverts to increase the uptake of cervical screening amongst "real Eastenders": an opportunistic controlled trial.

Auteurs : Ray B. Jones [Royaume-Uni] ; Mar Soler-Lopez ; Daniel Zahra ; Judith Shankleman ; Esther Trenchard-Mabere

Source :

BMC research notes ; 2013.

RBID : pubmed:23531167

English descriptors

KwdEn :
- Adult, Advertising as Topic, Early Detection of Cancer (methods), Female, Great Britain, Health Care Costs, Health Communication, Humans, Internet, Mass Media, Mass Screening (statistics & numerical data), Mass Screening (utilization), Middle Aged, Television, Uterine Cervical Neoplasms (diagnosis).
MESH :
- geographic : Great Britain.
- diagnosis : Uterine Cervical Neoplasms.
- methods : Early Detection of Cancer.
- statistics & numerical data : Mass Screening.
- utilization : Mass Screening.
- Adult, Advertising as Topic, Female, Health Care Costs, Health Communication, Humans, Internet, Mass Media, Middle Aged, Television.

Abstract

Cervical screening uptake has increased as a result of occurrences of cervical cancer in TV 'soap operas' and in real life celebrities such as Jade Goody. Media analysis at the time of Jade Goody's death suggested the NHS did not take sufficient advantage of this opportunity to improve cervical screening rates. Google AdWords has been used to recruit and raise awareness of health but we were not aware of its use to supplement media events.

DOI: 10.1186/1756-0500-6-117
PubMed: 23531167

Affiliations:

Royaume-Uni

Le document en format XML

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<author><name sortKey="Jones, Ray B" sort="Jones, Ray B" uniqKey="Jones R" first="Ray B" last="Jones">Ray B. Jones</name>
<affiliation wicri:level="1"><nlm:affiliation>Faculty of Health, Plymouth University, 3 Portland Villas, Plymouth PL4 8AA, UK. ray.jones@plymouth.ac.uk</nlm:affiliation>
<country xml:lang="fr">Royaume-Uni</country>
<wicri:regionArea>Faculty of Health, Plymouth University, 3 Portland Villas, Plymouth PL4 8AA</wicri:regionArea>
<wicri:noRegion>Plymouth PL4 8AA</wicri:noRegion>
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<author><name sortKey="Soler Lopez, Mar" sort="Soler Lopez, Mar" uniqKey="Soler Lopez M" first="Mar" last="Soler-Lopez">Mar Soler-Lopez</name>
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<author><name sortKey="Zahra, Daniel" sort="Zahra, Daniel" uniqKey="Zahra D" first="Daniel" last="Zahra">Daniel Zahra</name>
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<author><name sortKey="Shankleman, Judith" sort="Shankleman, Judith" uniqKey="Shankleman J" first="Judith" last="Shankleman">Judith Shankleman</name>
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<author><name sortKey="Trenchard Mabere, Esther" sort="Trenchard Mabere, Esther" uniqKey="Trenchard Mabere E" first="Esther" last="Trenchard-Mabere">Esther Trenchard-Mabere</name>
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<sourceDesc><biblStruct><analytic><title xml:lang="en">Using online adverts to increase the uptake of cervical screening amongst "real Eastenders": an opportunistic controlled trial.</title>
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<affiliation wicri:level="1"><nlm:affiliation>Faculty of Health, Plymouth University, 3 Portland Villas, Plymouth PL4 8AA, UK. ray.jones@plymouth.ac.uk</nlm:affiliation>
<country xml:lang="fr">Royaume-Uni</country>
<wicri:regionArea>Faculty of Health, Plymouth University, 3 Portland Villas, Plymouth PL4 8AA</wicri:regionArea>
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<author><name sortKey="Soler Lopez, Mar" sort="Soler Lopez, Mar" uniqKey="Soler Lopez M" first="Mar" last="Soler-Lopez">Mar Soler-Lopez</name>
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<author><name sortKey="Zahra, Daniel" sort="Zahra, Daniel" uniqKey="Zahra D" first="Daniel" last="Zahra">Daniel Zahra</name>
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<author><name sortKey="Shankleman, Judith" sort="Shankleman, Judith" uniqKey="Shankleman J" first="Judith" last="Shankleman">Judith Shankleman</name>
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<author><name sortKey="Trenchard Mabere, Esther" sort="Trenchard Mabere, Esther" uniqKey="Trenchard Mabere E" first="Esther" last="Trenchard-Mabere">Esther Trenchard-Mabere</name>
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<series><title level="j">BMC research notes</title>
<idno type="e-ISSN">1756-0500</idno>
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<profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Adult</term>
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<term>Great Britain</term>
<term>Health Care Costs</term>
<term>Health Communication</term>
<term>Humans</term>
<term>Internet</term>
<term>Mass Media</term>
<term>Mass Screening (statistics & numerical data)</term>
<term>Mass Screening (utilization)</term>
<term>Middle Aged</term>
<term>Television</term>
<term>Uterine Cervical Neoplasms (diagnosis)</term>
</keywords>
<keywords scheme="MESH" type="geographic" xml:lang="en"><term>Great Britain</term>
</keywords>
<keywords scheme="MESH" qualifier="diagnosis" xml:lang="en"><term>Uterine Cervical Neoplasms</term>
</keywords>
<keywords scheme="MESH" qualifier="methods" xml:lang="en"><term>Early Detection of Cancer</term>
</keywords>
<keywords scheme="MESH" qualifier="statistics & numerical data" xml:lang="en"><term>Mass Screening</term>
</keywords>
<keywords scheme="MESH" qualifier="utilization" xml:lang="en"><term>Mass Screening</term>
</keywords>
<keywords scheme="MESH" xml:lang="en"><term>Adult</term>
<term>Advertising as Topic</term>
<term>Female</term>
<term>Health Care Costs</term>
<term>Health Communication</term>
<term>Humans</term>
<term>Internet</term>
<term>Mass Media</term>
<term>Middle Aged</term>
<term>Television</term>
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<front><div type="abstract" xml:lang="en">Cervical screening uptake has increased as a result of occurrences of cervical cancer in TV 'soap operas' and in real life celebrities such as Jade Goody. Media analysis at the time of Jade Goody's death suggested the NHS did not take sufficient advantage of this opportunity to improve cervical screening rates. Google AdWords has been used to recruit and raise awareness of health but we were not aware of its use to supplement media events.</div>
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<affiliations><list><country><li>Royaume-Uni</li>
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<tree><noCountry><name sortKey="Shankleman, Judith" sort="Shankleman, Judith" uniqKey="Shankleman J" first="Judith" last="Shankleman">Judith Shankleman</name>
<name sortKey="Soler Lopez, Mar" sort="Soler Lopez, Mar" uniqKey="Soler Lopez M" first="Mar" last="Soler-Lopez">Mar Soler-Lopez</name>
<name sortKey="Trenchard Mabere, Esther" sort="Trenchard Mabere, Esther" uniqKey="Trenchard Mabere E" first="Esther" last="Trenchard-Mabere">Esther Trenchard-Mabere</name>
<name sortKey="Zahra, Daniel" sort="Zahra, Daniel" uniqKey="Zahra D" first="Daniel" last="Zahra">Daniel Zahra</name>
</noCountry>
<country name="Royaume-Uni"><noRegion><name sortKey="Jones, Ray B" sort="Jones, Ray B" uniqKey="Jones R" first="Ray B" last="Jones">Ray B. Jones</name>
</noRegion>
</country>
</tree>
</affiliations>
</record>

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Serveur d'exploration sur l'opéra

Using online adverts to increase the uptake of cervical screening amongst "real Eastenders": an opportunistic controlled trial.

Using online adverts to increase the uptake of cervical screening amongst "real Eastenders": an opportunistic controlled trial.

Source :

English descriptors

Abstract

Links toward previous steps (curation, corpus...)

Le document en format XML

Pour manipuler ce document sous Unix (Dilib)

Pour mettre un lien sur cette page dans le réseau Wicri

Pour générer des pages wiki

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